Zimbabwean award winning content creator, Kim Jayde, has been honoured with two nominations for the forthcoming inaugural South Africa Fashion Awards. Jayde is in the running for Best Fashion Icon, and Best Fashion Influencer, alongside names such as Bonang Matheba, Mihlali Ndamase and Sarah Langa.
Kim Jayde
Shot by No Ordinary Human for KJ Productions
"I can’t believe that I’m nominated in not one but TWO categories. Just to be recognised by so many industry icons that I personally admire feels like a win for me!" shared Jayde in an interview.
Over the years the content creator has become renowned for her unique style that combines streetwear with elegant looks fit for the runway. This love affair with fashion has seen her create the web series 'Kickin' It With Kim Jayde' and collaborate on campaigns for brands such as Hennessy, and the NBA.
Kim Jayde
While remaining a sneakerhead at heart Jayde's style has constantly evolved, and this innovative nature earned her the Fashion & Style award at the DStv Content Creator Awards, before she was invited to be part of the judges panel for the award show.
Speaking on the inspiration behind her style, Kim Jayde said, "Travel has constantly been a source of inspiration. This year alone I’ve been to NYC, LA, London, Dubai, Saudi Arabia and even Cincinnati. Each city has its own flavour, and seeing how other fashion lovers style their pieces inspires me to constantly experiment and evolve."
The content creator's most important tool in bringing together all these looks has been her wardrobe, an intentionally curated collection of garments & sneakers that has allowed her to morph from character to character depending on the job and role.
"When I was in corporate it was bright bold, oversize suits & sneakers. On the red carpet it’s fabulous, dramatic gowns! At festivals I can go absolutely nuts with print, colour, fabrics - there really are no limits," stated Jayde.
The inaugural South Africa Fashion Awards are being brought to life by Republic Africa, in partnership with the internationally acclaimed World Fashion Awards. The award show is set for Saturday, 4 October 2025 at Hotel Sky, Sandton.
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