South African Rapper JR Announces New Digital Start-Up: Africa's First Music Distribution Tech Tool Created For Independent Musicians

Tabure Thabo  Bogopa aka JR. Image Credit: Sfundo Majozi 

Rapper JR, real name Tabure Thabo Bogopa Junior announced a new Digital Start-Up Called FYVE. Tabure who is proffessionally known as JR, is a South African musician who frequently perfoems in Motswako rap, which is Setswana and English. According to Start Up Mag the rapper's FYVE is African's first music distribution tech tool created for the independent musician. The project is set to launch in June 2021. 

FYVE was founded by JR Bogopa and Sizwe Hlongwane. The platform is said to proffer a platform for creators to plug straight to the DSP's conviently with insights as to who's listening, where, the stats and finances of their releases in different territories across various stores. 

Project Founder and CEO JR Bogopa told Buzz Life News that, “The launch of Fyve is a big disruptive turning point in the African music landscape, allowing every artist to distribute music from their cell phones! For too long many companies have put a high barrier to entry for the up and coming independent artist, and Fyve App as a DIY Artist and Label service tool is changing that narrative by evening out the playing field, destabilising the game and giving equal opportunity for success to independent artists. Our unique pay as you go service, along with our revolutionary tech will allow us to literally put the power back into the hands of the creator financially and creatively.”

Managing Director Sizwe Hlongwane carried on to say, “The 4IR is upon us, FYVE believes all creatives should identify themselves as technologically savvy. Fyve is a leading player in introducing innovation and technology to the African creatives. Delivering cutting edge, accessible, high tech to the man on the street, FYVE vision is to reduce the digital gap between creatives and technology.”

There is no service like it’s on the continent as most of the distributors are still using paper. FYVE is fully autonomous and it takes less than 4min to distribute one’s music. Users can put their music on Shazam and Siri.

Its users don’t request payments, they withdraw the funds themselves. On FYVE users will have the option to pay themselves through FNB, ABSA, Nedbank etc. It pays directly into their preferred bank accounts! For those who are unbanked, the company can pay via eWallet but only to a maximum amount of R25 000. - Start Up Mag 

Gerald Muchandiona

twitterinstagram How satisfying it is to leave a mark on a blank surface. To make a map of my movement - no matter how temporary - Craig Thompson

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