Fenty Beauty and Fenty Skin products were launched in Africa. Rihanna along with the brand accounts took to social media to share the news, in posts that listed Zimbabwe as one of the countries the products will be available by May 27, 2022. Other African countries where Fenty Beauty will be launched include Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, and Zambia.
I’ve been waiting for this moment!! @fentybeauty & @fentyskin are finally dropping in AFRICA!!! Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, Zimbabwe...we comin at ya May 27th and that’s just the beginning!!! #FentyAfrica
Rihanna via Twitter
The Zimbabwean retailer for the Fenty range is going to be Catts Beaute which is located at Sam Levy Village, in Harare's Borrowdale suburb.
The wait is finally ova!!!! 🌍 AFRICA -we pullin up! 🙌🏾 Who ready?! We’ve been working hard to make this happen! We'll be available in Nigeria, Kenya, Namibia, Botswana, Ghana, Zambia, and Zimbabwe local retailers starting MAY 27! #FENTYAFRICA ✨ pic.twitter.com/mQgiwPJa71
— FENTY BEAUTY (@fentybeauty) May 10, 2022
According to the Fenty Beauty website, Rihanna was inspired to create Fenty Beauty & Fenty Skin after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. Starting with Fenty Beauty foundation, face primer, and Gloss Bomb, she launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
From Pro Filt’r Soft Matte Foundation, Hydrating Foundation & Powder Foundation that changed the game with 50 inclusive shades, to the fan-fave concealer and setting powder, to the wide shade range of cream blush, Fenty Beauty products are designed to feel lightweight and love to be layered. Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”