World Go Round, a recently launched global record label and artist collective founded by British-South African music executive Dan Roy Carter, has announced Zimbabwean producer Verseless and versatile singer/rapper M.I.L.E. as two of it's first signings.
Launched with a global digital distribution partnership with Believe, the Paris based digital music company with over 800 billion streams in 2024, World Go Round aims to develop "genre-blending artists from across the world."
"We are building a platform that takes artist development seriously. Artists like M.I.L.E and Verseless are blending regional sounds with global influences to tell stories of resilience, diaspora and evolution. They’re not chasing trends. They’re creating space for something deeper from a territory often overlooked." - Dan Roy Carter, founder of World Go Round
The label’s first release, Sorbet by Verseless and Simba Tagz, will drop on June 27, 2025, and is set to be followed by M.I.L.E’s Sunday, a fusion of neo soul, R&B and amapiano, on on July 18.
"It's been a true blessing working with a label that works hard to execute the vision," shared Verseless on his upcoming single.
Verseless and M.I.L.E are joined by Ugandan Afrobeats artist Dolv Gvng and Dutch/Caribbean artist and producer Nvjee, expanding the label’s growing international roster.
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