Kim Jayde Shoots For The Hennessy x NBA "Spirit Of The NBA" Campaign

Image: Instagram/kimjayde

2021 is building up to be another big year for Kimberly "Kim Jayde" Robinson. A few weeks ago she announced her show Kickin It With Kim Jayde would be coming back for a second season and she was also announced as a participant in Facebook's Global Good Ideas Festival which is another global campaign. Now she's rocking Henny x NBA and showing off her basketball skills.

Image: Hennessy 

Earlier in the month the award winning TV host had hinted that she was shooting for a global campaign but we had no idea it would be this big. Via her social media pages Kim Jayde revealed she had been working with Hennessy on their Hennessy x NBA "Spirit of the NBA" campaign. The campaign was launched sometime around June and it features South African actress Pearl Thusi among other big global names.

Fans around the world will be able to toast with the exclusive Hennessy V.S Limited Edition and Hennessy V.S.O.P Limited Edition bottles, specially designed to commemorate the partnership between Hennessy and the NBA.

Image: Hennessy 

Image: Hennessy 

Below is the statement from Hennessy on the campaign:


Hennessy is proud to become the ‘Official Spirit of the NBA’ worldwide, the first global spirits partner in the NBA’s history.


A distinguished observation about great partners is that they are always, in some way, an extended arm of the surroundings that they represent. Our partnership with the NBA gives us an intimate look into the lives of different personalities, ahead of their times in several respects – great athletes, with great stories, that we are giving you a front-row seat to observe and to enjoy.


Community is the family you choose. It’s that moving narrative thread that runs through the spectacular retrospective that you end up calling a way of living. For Hennessy, community is a way of living. Bringing people together and achieving the unachievable is deeply embedded in our DNA, something that we share with the NBA. And with you – our Hennessy fans – an endless source of inspiration, constantly driving us to push the game forward.

Image: Hennessy 

The campaign also launched with signature cocktail recipes that accessible on the Hennessy website.

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