Streetwear and music platform Complex recently profiled GCLO Studios (Global Culture & Lifestyle Observation), a UK-based streetwear fashion brand by Zimbabwean designer Gam on Brand To Watch, a style column that shines a spotlight on the very best emerging brands from the UK.
Gam was born and raised in London to Zimbabwean parents. "I’m from Zimbabwe, so doing a shoot with family in Zimbabwe and Johannesburg was special," says Gam in an Interview with Complex. "Everyone involved was family and some of the photos were literally in the same house my mum grew up in." he continues, after being asked about the highlights of his brand.
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| Gam. Image credit Complex.com |
GCLO Studios was established in 2019, first as a photography page on Instagram, with Gam platforming his friends engaged in a range of intriguing pursuits, GCLO was created to highlight people who push the envelope. By exposing these stories on IG, GCLO challenged its followers to think outside their immediate environment and consider all-new possibilities.
Since its launch three years ago, GCLO has gone from being a platform for creatives to becoming a clothing brand known for its signature pieces and can count everyone from musicians and painters to your everyday streetwear head as true fans of the brand.
Check out the interview here.
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